Apply
Barney School of Business

Minor in Digital Marketing

At a Glance

Digital marketing is a fast-growing area in marketing and the content in digital marketing is dynamic and constantly changing. This minor will equip students with theoretical approaches and a framework applicable to current and future digital marketing channels and the hard skills to use digital marketing technology.

Full Time
Rolling Admission

Degrees Offered

Total Credits

Minor

12

About the Minor

students in discussion

The global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786 billion by 2026. A career in digital marketing could include social media marketing, search engine optimization, video marketing, website marketing, email marketing, and more.

Course Requirements

For complete course descriptions, please see below.

Barney Marketing Majors

Required - 12 credits
  • Marketing Communications OR Marketing Analytics - 3 credits
  • Digital Marketing - 3 credits
  • Digital Marketing Analytics - 3 credits
  • Making Sense of Social Media - 3 credits

Students can replace CMM 215 with CMM 214*

*Prerequisite CMM 110

Visit the course catalog.

Barney Non-Marketing Majors

Required - 12 credits
  • Marketing Communications OR Marketing Analytics - 3 credits
  • Consumer Behavior - 3 credits
  • Digital Marketing - 3 credits
  • Digital Marketing Analytics - 3 credits

Visit the course catalog.

Non-Barney Students

Required - 12 credits
  • Marketing Communications OR Marketing Analytics - 3 credits
  • Consumer Behavior - 3 credits
  • Digital Marketing - 3 credits
  • Digital Marketing Analytics - 3 credits

Required Prerequisites - 12 credits

  • Introduction to Economics - 3 credits
  • Modeling with Elementary Functions - 3 credits
  • Introduction to Marketing - 3 credits

Visit the course catalog.

Other Requirements

  • All of the required and elective courses for the minors must be taken for a letter grade.
  • Student must have a 2.0 overall GPA and maintain at least a 2.0 GPA for courses in the minor.
  • Courses cannot be double counted between 2 or more minors, students must take unique courses.

You get knowledge in all types of digital marketing. Everything from social media to how to generate more traffic to a website.

Hyunjung Lee, Associate Professor of Marketing

Admissions

An application should be submitted to the Office of Academic Services of the Barney School.