Apply

Brian Jud

Brian Jud headshot

Adjunct Professor of Marketing

Management, Marketing and Entrepreneurship

Barney School of Business
860.768.4566 Auerbach Hall

Brian Jud is an author, book-marketing consultant, speaker, seminar leader, television host, college instructor, President of Book Marketing Works and a partner in Premium Book Company that sells books to non-bookstore buyers on a non-returnable, commission basis. He is also the Executive Director of the Association of Publishers for Special Sales (APSS), and the creator and administrator of Book Selling University.

Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns) This is the ultimate do-it-yourself guide to selling your books to non-bookstore buyers in large quantities, with no returns. He also wrote Beyond the Bookstore (a Publishers Weekly® book), a primer on non-bookstore marketing.

Brian has also written and published five titles on career transition that are distributed internationally. He is a prolific writer of articles about book publishing and marketing. He is a syndicated columnist and a regular contributor to several newsletters including The Independent, Bound to Sell, Book Marketing Matters, The Authority and The Sales Informer. He is the author of the eight books with Proven Tips for Publishing Success and creator of the series of Book Marketing Wizards. He is also the editor of the bi-weekly newsletter, Book Marketing Matters.

Brian conducts the bi-weekly Book Marketing 201 webinars for APSS. He is a speaker in the series of Masters of Marketing seminars held in cities around North America. His team conducts daylong, onsite training for a publisher’s sales force.

He was the host of the television series The Book Authority that has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program You're on The Air. He also wrote and published: It’s Show Time and Perpetual Promotion. Brian also conducts media training.

Brian is an adjunct lecturer of sales and marketing courses for graduate and undergraduate students at the University of Hartford, Central Connecticut State University, and Post University. Brian is a regular speaker on marketing topics at IBPA’s Publishing University and for publishing groups around the country. Brian has a BS degree in Marketing from the University of Cincinnati and an MBA in Marketing from Xavier University. And he is the founder of the Connecticut Authors and Publishers Association (CAPA).

Reach Brian at BrianJud@bookmarketing.com or you can visit the APSS website at www.bookapss.org or through his web site at www.bookmarketingworks.com