About the Minor
The minor equips you with the skills and knowledge to thrive in today’s digital-first marketplace. You will learn to create and manage effective marketing strategies across social media, search engines, email, and mobile platforms while gaining hands-on experience with tools and technologies used in the industry. The program emphasizes both creative and analytical thinking, empowering you to craft compelling content and make data-driven decisions. This minor is ideal for those looking to enhance their major with in-demand digital expertise and broaden their career opportunities.
Course Requirements
For complete course descriptions, please see below.
Barney Marketing Majors
Required courses:
- Digital Marketing – 3 Credits
- Digital Marketing Analytics – 3 Credits
- Marketing Analytics or Marketing Communications
- Making Sense of Social Media * – 3 Credits
*Student can replace the course with Introduction to Digital Media Production (CMM 214-prerequisite: CMM 110)
For course descriptions, visit the course catalog.
Barney Non-Marketing Majors
Required courses:
- Digital Marketing – 3 Credits
- Digital Marketing Analytics – 3 Credits
- Marketing Analytics or Marketing Communication – 3 Credits
- Consumer Behavior – 3 credits
For course descriptions, visit the course catalog.
Non-Barney Students
Required courses:
- Introduction to Marketing – 3 Credits
- Consumer Behavior – 3 Credits
- Digital Marketing – 3 Credits
- Digital Marketing Analytics – 3 Credits
- Marketing Analytics or Marketing Communications – 3 Credits
Prerequisites for non-Barney students are:
- EC101 Economics
- M114 Everyday Statistics or other approved Mathematics course
Other Requirements
- All of the required and elective courses for the minors must be taken for a letter grade.
- Student must have a 2.0 overall GPA and maintain at least a 2.0 GPA for courses in the minor.
- Courses cannot be double counted between 2 or more minors, students must take unique courses.
Career Outlook
A digital marketing degree offers exciting career opportunities in social media, content creation, and e-commerce. With companies increasingly relying on digital strategies, graduates are in high demand across industries, ready to shape the future of online engagement.
Examples of positions
Digital marketing graduates often secure positions such as Social Media Manager, SEO Specialist, Digital Marketing Analyst, Content Strategist, Email Marketing Specialist, E-Commerce Manager, Digital Advertising Coordinator, and PPC (Pay-Per-Click) Specialist. These roles span industries like fashion, technology, entertainment, and nonprofit organizations.
Hyunjung Lee, Associate Professor of MarketingYou get knowledge in all types of digital marketing. Everything from social media to how to generate more traffic to a website.
Admissions
Minors applications should be submitted to the Office of Academic Service. Consult with your academic advisor regarding the Digital Marketing minor, stop by Barney Academic Service, or email the program coordinator, Associate professor, Dr. Hyunjung Lee, at hyulee@hartford.edu to get the minor started.