Are you ready to turn your creativity and problem-solving skills into a powerful career? A marketing major lets you explore exciting fields like social media, advertising, and branding while preparing you to make real-world impact. Whether you dream of shaping the next big trend, working with global brands, or starting your own business, marketing opens doors to endless opportunities.
Full Time
Rolling AdmissionBachelor of Science
120
Minor
12
This program will teach you how to become a cornerstone of any successful organization by bridging the gap between innovative ideas and consumer needs. As a marketing major, you’ll gain the skills to understand and influence consumer behavior, develop impactful strategies, and harness cutting-edge digital tools to drive business success.
You may also choose any of the following concentrations to focus your career path.
An internship ties it all together, giving you hands-on experience for your resume and skills to use in your first job.
The program combines core classes, specialized courses, electives, and an internship. You will graduate with a Bachelor of Science in Business Administration.
For course descriptions and complete list of requirements, visit our course catalog.
Required courses:
Elective courses:
Required courses:
Prerequisites for non-Barney students are:
This dynamic field offers diverse career opportunities, including sales, product and brand management, market research, and analytics. Graduates are highly sought after, with opportunities to work at companies of all sizes, from innovative startups and nonprofit organizations to Fortune 500 corporations.
Marketing majors can pursue various positions, such as marketing coordinator, sales representative, customer specialist, brand manager, advertising account executive, public relations specialist, and market analyst.
If you have any questions, please contact Professor Carmina Cavazos.
Enhance your major with a marketing minor! Marketing is the perfect complement to any field of study, offering valuable insights into consumer behavior, branding, and communication strategies. Whether you're studying engineering, psychology, or the arts, marketing equips you with essential skills to understand your audience, craft compelling messages, and make data-driven decisions. This minor provides a dynamic edge, broadening your career opportunities and empowering you to stand out in today's competitive job market. Visit our course catalog for specific requirements for Barney students and non-Barney students.
Applications for admission are considered on a "rolling basis." If you have any questions, please feel free to contact our admission manager, Khalia Whyte, at kwhyte@hartford.edu. We look forward to welcoming you to Barney!
Unlock your entrepreneurial potential in the Entrepreneurial Studies program. Learn about the dynamic world of business–and the tools to help turn your ideas into action–by gaining an understanding of how key components of business like marketing, finance, accounting, and supply chain logistics work together. Here, you’ll be equipped with relevant skills and empowered to tackle real-world business challenges.
Prepare for a career as a business leader with a Management major from the Barney School of Business. Develop your management skills with specialized classes and hands-on experiences.
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