Ido Leffler, the engaging entrepreneur who is cofounder of Yes To, Inc., one of the world’s top natural beauty and skincare brands, will offer his tips on how to “Get Big Fast and Do More Good” in the University of Hartford’s annual Ellsworth Lecture, on Tuesday, Sept. 30, at 5:30 p.m. in Wilde Auditorium, on the University campus, 200 Bloomfield Ave., West Hartford. The event is free and open to the public, but those wishing to attend are asked to register online at www.anchoronline.org/ellsworth.
Through social media, alternative marketing, and word of mouth, he and his business partner, Lance Kalish, have built Yes To (as in Yes to Carrots, Yes to Tomatoes, Yes to Cucumbers) into a leading brand that now distributes in 25,000 stores in 25 countries. Leffler’s think-outside-the-box approach has helped build Yes To and other companies around the world.
His latest venture is Yoobi, a colorful, school supply brand built on a one-for- one charity model: for every Yoobi product bought, Leffler donates one to a U.S. school in need.
In partnership with nonprofit Mama Hope, Leffler launched the Yes to Hope campaign in 2012. The project aims to feed 200,000 children a day by creating mini organic farms near schools in Kenya, Tanzania, and Ghana.
A member of the United Nations Foundation’s Global Entrepreneurs Council, Leffler is one of 10 entrepreneurs under the age of 45 who was selected to improve the United Nations Foundation’s campaigns, partnerships, and programs by bringing them to the next level of innovation and impact.
Leffler’s book, Get Big Fast and Do More Good, will be available for sale and signing.
The Ellsworth Lecture program promotes an awareness of, and appreciation for, the American business system. It was created in 1979 by Ensign-Bickford Industries, Inc., to honor its former chairman, the late John E. Ellsworth.
This lecture is dedicated to Ellworth’s wife, Grace, a University of Hartford life regent, who died in June at age 100. Small of stature, Grace cast a long shadow on the University she and others founded, giving it meaning and purpose.