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Martin Roth Named Dean of University of Hartford’s Barney School of Business

Posted 07/10/2013
Posted by David Isgur

Martin S. (Marty) Roth, chair of the Sonoco International Business Department in the Darla Moore School of Business at the University of South Carolina, has been named dean of the University of Hartford’s Barney School of Business. Roth will assume his new position on August 19, according to a joint announcement by University President Walter Harrison and Provost Sharon L. Vasquez.

“Marty Roth is a highly accomplished academic leader who understands the competitive environment surrounding schools of business and the resulting need for a distinctive value proposition for our own Barney School,” Vasquez says. “He brings tremendous leadership and management assets in strategic planning, vision articulation, program innovation, and external relations development. Our search committee articulated the need for an innovative, collaborative, and entrepreneurial leader who can inspire faculty and motivate students. We have found that and more. I am very excited to welcome Marty to the University.”

Says Roth about his appointment: “I am equally excited and honored to have been selected to lead the Barney School of Business at the University of Hartford. I believe the Barney School is well positioned for great things given its exceptional faculty, dedicated staff, committed students, and the vibrant business community of the Greater Hartford region.”

Roth received his BA in business and economics from the University of Pittsburgh and his MBA and PhD in business administration from the Katz Graduate School of Business at the University of Pittsburgh.

A professor of international business with expertise in the areas of global corporate and marketing strategy, Roth has served for two years as chair of the University of South Carolina’s Sonoco International Business Department in the Moore School of Business. The department is top ranked globally in international business research undergraduate and graduate programs. Previously he served as executive director of the flagship International MBA program in the Moore School of Business and as the school’s chief innovation and assessment officer. He teaches global marketing management, foreign market entry and growth, and strategy courses.  

“The challenges facing today’s businesses require a new breed of leaders and management approaches,” Roth says. “The globalization of markets, rapid technology advances, and scarcity of natural resources are just some of the forces they must navigate. The Barney School must prepare graduates that are culturally aware, technologically savvy, innovative, and resourceful, in addition to having functional expertise. To do so, we will engage the corporate community, conduct research and develop programs that help students, alumni, and business partners create economic, social, and personal value. I look forward to working with my colleagues in the Barney School and throughout the University to benefit students, organizations, communities, and the world in which we live.”

University President Walter Harrison adds, "Marty Roth has the scholarly record and administrative experience to provide outstanding academic leadership, and the outgoing nature that will make him a big hit with students, alumni, and business leaders in the Hartford community. I look forward to working with him in the years ahead.” 

Roth also has taught at the Carroll School of Management at Boston College, Katz Graduate School of Business at Pittsburgh, and at universities in Austria, France, Hong Kong, Mexico, Thailand, and Tunisia, and has won numerous teaching awards during his career. He has led executive education programs on global strategy, scenario planning, market research, and program evaluation, including custom programs for companies such as Blue Cross & Blue Shield, BMW, Nissan, Verizon, and Xerox.

Roth’s research has been published in leading marketing and management journals, including the Journal of Marketing Research, the Journal of International Business Studies, the Journal of Consumer Research, the Journal of Advertising, and the Journal of Health Care Marketing.  His articles and video interviews also have appeared in the Wall Street Journal.

Roth will succeed James Fairfield-Sonn, who stepped down as dean of the Barney School of Business effective June 30, after having served nine years as the school's leader. Following a leave in the fall of 2013, Fairfield-Sonn, a noted scholar of management, will return as a member of the Barney faculty.