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Small Business Saturday 2013

Small Business Saturday

Small Business Saturday 2013 was a resounding success!

Many small businesses had a strong kick-off to the shopping season thanks to the increasing popularity of Small Business Saturday, which occurs the day after Black Friday each November.

The organization, Women Impacting Public Policy, shared the following highlights from this year's event:

  • According to the second installment of the 2013 Small Business Saturday Consumer Insights Survey, consumer awareness of Small Business Saturday across the U.S. jumped to 71 percent from 67 percent during the same period a year ago. Of those aware, 46% said they shopped on Small Business Saturday.
  • This year, consumers who were aware of Small Business Saturday reported spending $5.7 billion with independent merchants on the day, an increase of 3.6% from a strong $5.5 billion in 2012.
  • For a third year in a row President Obama shopped at a local bookstore on Small Business Saturday.
  • More than 346,000 free online tools and materials were accessed by small business owners to help get the word out about Small Business Saturday.
  • In November alone, more than 352,000 tweets were sent in support of Small Business Saturday.
  • To date, more than 3.3 million Facebook users have “liked” the official Small Business Saturday Facebook page.
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