Thursday, November 1, 2012
University of Hartford
8:30 a.m. - 5 p.m.
See the seminar schedule
$225 per person
IS YOUR BRAND WORKING?
Branding your particular company or organization - packaging its culture and products - can give you a marketing advantage. But more often than not branding is misunderstood or is conveyed in a non-descript complex manner. Here's a hands-on workshop to take the mystery out of what branding is and does, and allows you to perfect your avenue toward Building A Better Brand. Making a brand-driven business is about creating your own unique story, culture, and language.
Award-winning branding specialist Jonathan Gouthier '89 centers his practice on branding "… driven by strategic thinking … to create a competitive edge." At this intensive session, Gouthier will reveal key action steps to:
DEFINE THE MESSAGE: Brand Essence
• Find out who you are and where your brand is going
• WYSIWYG your brand: perception equals position
BUILD THE IMAGE: Brand Identity
• Linking the seen with the unseen through mind mapping exercises
MARKET THE IMAGE: Brand Awareness
• 7 Qualities of a marketing manager who lives the brand
• Tips on keeping your marketing brand focused, brand consistent
• Merging marketing channels and online experiences to speak as one
LIVE THE MESSAGE: Brand Culture
• 5 points to help inject energy into your company to live the brand
• Why everyone is a brand champion at your place of work
If your brand has been sitting around, that means it's not working - attend this workshop to get it jump started again and on the road to an effective brand. This program is designed to help and inspire the start-up to mid-level corporations and their marketing directors, brand managers, entrepreneurs, and those staff members who are responsible for producing brand activities across an organization's marketing segments.
Presenter: Jonathan Gouthier '89, the Chief Creative Director of With Creative LLC in New York City, believes that intelligent design is a powerful tool for helping his clients get ahead in business today. He is an advocate of intelligent design for every engagement, with every client. Jonathan’s unique blend of design, branding and business experience has put him at the forefront of the visual communications industry for more than 18 years. He is a frequent speaker, lecturer and commentator on design and branding throughout the U.S.
Recently Jonathan appeared on a panel at the CT Business Expo talking on Brand Recognition Strategies. Jonathan was selected by Graphic Design: USA as one of the top 50 designers in the US. His work has been exhibited in North and South America and featured in Applied Arts, Print, HOW, Communications Arts, as well as annuals compiled by Graphis, Rockport Publishing, and PIE Books in Japan. He is also an Adjunct Professor of Graphic Design at Parsons The New School for Design as well as the Co-Chair of the Alumni Committee for the Hartford Art School at the University of Hartford in Connecticut.