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The American Marketing Association - AMA

Mission: The purpose of the Collegiate chapter of the American Marketing Association shall be to foster scientific study and research in the field of marketing; to develop sound thinking in marketing theory and more exact knowledge and definition of marketing principles; to improve the methods and techniques of marketing research; to develop better public understanding and appreciation of marketing problems; to study and discuss legislation and judicial decisions regarding marketing; to improve marketing personnel; to record progress in marketing through the publication of outstanding papers; to encourage and uphold sound, honest practices, and to keep marketing work on a high ethical plan and finally to promote friendly relations between students, faculty and business people.

E-Board Members Contact Information
President:
Zuri Marin
Email:
zmarin@hartford.edu
Sponsor:
Website:
American Marketing Association
Faculty Advisor:
N/A
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