The Barney School offers a major in Marketing for students aspiring to leadership positions in the private, public and non-profit sectors. The Marketing specialization includes courses in Principles of Marketing, Consumer Behavior, Marketing Research, and upper-level courses in a variety of marketing areas, such as Marketing Communications, Retailing, and Sales Management. The curriculum is integrated through a capstone course in Marketing Strategy.
To assist students in pursuing careers in specialized areas of marketing, specific courses of study are outlined for International Marketing, Retailing, Marketing Communications, and Services Marketing. These concentrations designate courses to fulfill the required and elective segments of the marketing major. Students interested in pursuing one of these career tracks should meet with their major advisor. When available, internships with area organizations are offered to qualified students as an elective in the major.
The American Marketing Association
The American Marketing Association (AMA) is an international organization dedicated to helping students to: (1) understand the role of marketing in today's society, (2) develop professional marketing skills, (3) practically apply "the classroom experience"and (4) network with top marketing professionals. Membership in the AMA Collegiate Chapter offers students the opportunity to lead, manage, and participate in a range of activities and programs designed to educate the marketing practitioners of tomorrow.
Website Resources
American Marketing Association : http://www.ama.org
Accreditation by the Association to Advance Collegiate Schools of Business (AACSB-International) represents the highest standard of achievement for business schools worldwide. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review. It is the hallmark of excellence in management education.
