Skip to Top Navigation Skip to Utility Navigation Skip to Search Skip to Left Navigation Skip to Content
barney_11_1_sg.jpg
Academics About U OF H
Admission Visiting Campus
Student Life Libraries
Alumni Public Purpose
News Arts & Events
Athletics Giving to U of H

Andy Wei Hao

Andy Wei Hao

Associate Professor of Marketing
Department Management and Marketing
Phone: 860-768-4809, Room 310B
hao@hartford.edu






Courses:

MKT 310
Principles of Marketing

MKT 350
Multinational Marketing

MKT 420
Marketing Research

MBA 618
Marketing Management 

MBA 705
The Global Business Environment

Education:
Ph.D.    Kent State University
M.B.A.  Kent State University
B.A.      Peking University

Research Interests and Working Papers:
International marketing, branding, e-marketing, and marketing strategy.

Selected Scholarship Books and Articles:
“The Impact of Congruity and Country Image on Global Brand Alliance Evaluation,” (with Michael Hu, Edward R. Bruning and Cindy Liu), Journal of International Consumer Marketing, 25(2), 2013, 107-123.

“Does cultural similarity matter? Extending the animosity model from a new perspective,” (with Jun Ma and Sijun Wang), Journal of Consumer Marketing, 29 (5), 2012, 319-332.

“Consumer Perceptions of Brand Functions: An Empirical Study in China,” (with Xiaoling Guo and Xiaoyan Shang),  Journal of Consumer Marketing, 28 (4), 2011, 269-279.

“Name-Your-Own-Price Seller's Information Revelation Strategy with the Presence of List-price Channel,” (with Tuo Wang and Michael Hu), Electronic Markets - The International Journal on Networked Business, 20 (2), 2010, 119-129.

“Cross-National Segmentation: An Application to the NAFTA Airline Passenger Market,” (with Edward R. Bruning and Michael Hu), European Journal of Marketing, 43(11), 2009, 1498-1522.

“The Influence of Market Orientation on E-business Innovation and Performance: the Role of the Top Management Team,” (with Adam Rapp and Niels Schillewaert), Journal of Marketing Theory and Practice, 16 (1), 2008, 7-25.

Professional Activities:
Member of American Marketing Association
Member of Academy of International Business

Red Impact Bar