Principles of Marketing
Ph.D. Kent State University
M.B.A. Kent State University
B.A. Peking University
Research Interests and Working Papers:
International marketing, branding, e-marketing, and marketing strategy. Specifically, he is doing research in global brand extension, brand alliance, cross-cultural consumer behavior, online auction, and market orientation.
Selected Scholarship Books and Articles:
Bruning, Edward R., Michael Hu, and Andy Wei Hao (2009), “Cross-National Segmentation: An Application to the NAFTA Airline Passenger Market,” European Journal of Marketing, 43(11), 1498-1522.
Rapp Adam, Niels Schillewaert, and Andy Wei Hao(2008), “The Influence of Market Orientation on E-business Innovation and Performance: the Role of the Top Management Team,” Journal of Marketing Theory and Practice, 16 (1), 7-25.
Member of American Marketing Association
Member of Academy of International Business