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Andy Wei Hao

Andy Wei Hao

Associate Professor of Marketing
Department Management and Marketing
Phone: 860-768-4809, Room 310B


MKT 310
Principles of Marketing

MKT 350
Multinational Marketing

MKT 420
Marketing Research

MBA 618
Marketing Management 

MBA 705
The Global Business Environment

Ph.D.    Kent State University
M.B.A.  Kent State University
B.A.      Peking University

Research Interests and Working Papers:
International marketing, branding, e-marketing, and marketing strategy.

Selected Scholarship Books and Articles:
“The Impact of Congruity and Country Image on Global Brand Alliance Evaluation,” (with Michael Hu, Edward R. Bruning and Cindy Liu), Journal of International Consumer Marketing, 25(2), 2013, 107-123.

“Does cultural similarity matter? Extending the animosity model from a new perspective,” (with Jun Ma and Sijun Wang), Journal of Consumer Marketing, 29 (5), 2012, 319-332.

“Consumer Perceptions of Brand Functions: An Empirical Study in China,” (with Xiaoling Guo and Xiaoyan Shang),  Journal of Consumer Marketing, 28 (4), 2011, 269-279.

“Name-Your-Own-Price Seller's Information Revelation Strategy with the Presence of List-price Channel,” (with Tuo Wang and Michael Hu), Electronic Markets - The International Journal on Networked Business, 20 (2), 2010, 119-129.

“Cross-National Segmentation: An Application to the NAFTA Airline Passenger Market,” (with Edward R. Bruning and Michael Hu), European Journal of Marketing, 43(11), 2009, 1498-1522.

“The Influence of Market Orientation on E-business Innovation and Performance: the Role of the Top Management Team,” (with Adam Rapp and Niels Schillewaert), Journal of Marketing Theory and Practice, 16 (1), 2008, 7-25.

Professional Activities:
Member of American Marketing Association
Member of Academy of International Business

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