Skip to Top NavigationSkip to Utility NavigationSkip to SearchSkip to Left NavigationSkip to Content
Mobile Menu


Bachelor of Arts (BA)

The undergraduate major in communication provides students with an opportunity to acquire understanding of the process and impact of communication in a variety of contexts.

In addition to acquiring a broad awareness of the role of communication in society, students choose an emphasis in one of the following areas: (1) Advertising and Public Relations, (2) Media and Journalism, or (3) Human Communication Studies.

Whichever emphasis is chosen, communication majors must also take two courses in the school from outside their emphasis.

Students majoring in communication generally apply their learning in one of two ways. First, they might work in an explicitly communication-related field, such as journalism or other area of publishing, traditional or new media, public relations, or advertising. Alternatively, our graduates often work in the communication departments of companies that are not themselves part of the communication industry. This might include nonprofit association management, events planning, or human resources, as well as a host of communication-related functions in such settings as health care organizations and educational settings.

For practical communication experience, students may participate in such activities as the Public Relations Student Society of America; the annual Advertising Competition; WWUH (FM) or WSAM (AM/FM) radio; the Student Television Network, which produces the weekly Channel 2 newscast; and the student newspaper, The Informer. Qualified communication majors may also seek membership in Lambda Pi Eta, the disciplineís national honor society.

The school also offers an extensive internship program for all qualified majors in such settings as commercial or educational television and radio stations, weekly and daily newspapers, public relations firms, advertising agencies, and various public and private corporations and not-for-profit organizations. Internships provide an opportunity for practical experience in a student's chosen area of study. In addition, the school offers study abroad opportunities, and a chance to spend a semester in Washington, D.C.

Students may also assist in communication research conducted by the faculty.