Digital media is a form of electronic media where data is stored in digital form. Media includes web banners, power point presentations, or video screens. Any places that would utilize a version of a wordmark, or lock up that would never been printed out.
The University of Hartford wordmark has been slightly modified to accommodate usage in multiple digital environments.
The preferred wordmark color for use on non-printed digital media is University of Hartford, Red (#DA291C) used on a white background.
The black wordmark is for use on any projects or jobs with the final output being in black and white. It may also be used printed over a light-colored background or image, if using the red wordmark does not provide sufficient contrast or a strong visual.
A white or knockout version can be used on a solid red or black background. When it is necessary to place the wordmark over a photograph or illustration, be sure to provide sufficient contrast to ensure a strong visual in white (#FFFFFF).
Portable Network Graphics (PNG) is a raster graphics file format. The PNG files are available in three size widths that vary to the width of the school, college, office, or department name, use the file sized closest to the size of the area to fill. Wordmarks and lockups should not be resized by stretching or compressing to fit in a restrictive space. If a specific size is needed please contact the Office of Marketing and Communication and one will be provided.