BA in Communication - Areas of Emphasis
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BA in Communication - Areas of Emphasis

You will learn about the exciting broad range of topics across the field of communication through the Communication core curriculum. Your emphasis gives you depth in an area of specialization.

Advertising and Public Relations

Prepare yourself to start a career in Advertising and Public Relations. Learn about the advertising process from research to creation to copy writing. Discover how organizations develop relationships with stakeholders and communicate with the media in times of calm or crisis. Enhance your writing, research, and analysis skills and participate in the development of a communication campaign.

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Communication Studies

Become a communication specialist and keep your options open by taking a broader view of the world of communication. Learn about the many essential processes underlying what on the surface is a simple act of communicating. Discover how those processes change as we move communication from one-on-one to group to organization contexts and from face-to-face to computers and cell phones. Enhance your skills of analysis, group collaboration, and interaction with others in personal and professional situations.

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Media Strategies

Prepare for a career as a leader in the media industry by studying how media organizations function and the various communication techniques used to run a media business. Gain an understanding of the economic development, organizational structure, and business strategies of major media. Learn client relationship engagement skills and how best to work with various stakeholder groups, as well as understand the core research methodologies used in the media industry.  

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