Babs Rangaiah ’89
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Babs Rangaiah ’89

2016 A&S Board of Advisors Alumni Award Winner

Babs Rangaiah

Babs Rangaiah ’89 is currently the vice president of global media innovation and ventures for Unilever. He is responsible for leading Unilever’s global new media vision and strategy and works closely with the Unilever Ventures team to seek out new digital investment opportunities. In his prior role, he was vice president of global communications, planning for all Unilever global brands and was based in its London headquarters. Rangaiah oversaw a team that worked with global brands to infuse new strategy and integrated channel thinking into the creative development process.

Under his leadership, Unilever has become recognized as one of the best and most innovative companies in its use of media space. In 2007, and again in 2011, Unilever was named Digital Marketer of the Year by Advertising Age, and in 2008, it was named Consumer Packaged Goods Marketer of the Year by MediaPost.

Rangaiah has received the following accolades as one of: Advertising Age’s 2007 Media Mavens; Online Marketing Media and Advertising’s 2008 Media All-Stars; The Internationalist’s 2009 International Marketers of the Year; The Media Festival’s 2010 Media Executives of the Year. He was also Digiday’s 2011 top marketing “tweeter”; and most recently was named one of 2013’s top 100 global marketing leaders by

The Internationalist.

Previously, Rangaiah spent more than three years as vice president of media for the interactive rm and several years in traditional media planning on the Procter & Gamble account at D’Arcy, Masius, Benton, and Bowles.

Born just outside of Bangalore, India, Rangaiah began his studies in the University of Hartford’s Hillyer College, and went on to receive a bachelor of arts degree from the College of Arts and Sciences in 1989. He is pursuing a master’s degree in interactive technology from Quinnipiac University and plans to graduate this May.

Rangaiah’s wife, Amanda, is a 1988 graduate of the College of Arts and Sciences, and they reside in Scarsdale, N.Y., with their three children.