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Bachelor of Arts in Communication - Advertising and Public Relations Emphasis

Prepare yourself to start a career in Advertising and Public Relations. Learn about the advertising process from research to creation to copy writing. Discover how organizations develop relationships with stakeholders and communicate with the media in times of calm or crisis. Enhance your writing, research, and analysis skills and participate in the development of a communication campaign.

Course Requirements for the BA Major


Learning Outcomes for the BA in Communication -
Advertising and Public Relations

  1. Students will demonstrate the ability to write effectively in a variety of formats used in the field of communication.
  2. Students will prepare and deliver effective oral presentations.
  3. Students will demonstrate the ability to understand and describe major theories of communication.
  4. Students will demonstrate the ability to identify and define the major sub-disciplines in the field of communication.
  5. Students will demonstrate awareness of ethical dilemmas in the field of communication.
  6. Students will demonstrate the ability to locate and use credible sources of information on communication topics and issues.
  7. Students will demonstrate the ability to identify and evaluate the research methods used in a scholarly journal article.
  8. Students will demonstrate fundamental knowledge of the advertising and public relations disciplines expected for entry level employment.
  9. Students will demonstrate the ability to produce materials commonly used in the advertising and PR fields.
  10. Students will demonstrate the ability to integrate production and analysis that contribute substantively to advertising and PR campaign development.

Advertising and Public Relations Emphasis

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The School of Communication hosts its own website with more information.


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